UX & WordPress Agency in Cardiff
Colum Buildings
13 Mount Stuart Square
Cardiff
South Wales
CF10 5EE
User research, understanding the expectations of your audience
Using quantitative and qualitative user research methods, we’ll help your platforms, software and websites steer clear of rudderless experiences that leave users, customers and you without meaningful value.
Understand what’s confusing and frustrating your audience
User experience research is about avoiding UX design decisions that get noticed by users for all the wrong reasons. That means adopting the right user research methods to uncover the right insight about the right people.
With methods including stakeholder and user interviews, analytics review, surveys, usability testing, plus user persona and user journey mapping, our work is founded on comprehensive research data informing purposeful UX design decisions.
Quantitative research, using logic, numbers and data to understand user intent
Studying user behaviour, and the results of user surveys, can tell us a lot about how successful your web or app design could really be.
Our quantitative user research methods, gathering data and feedback, help us to focus on the attitudes, opinions and behaviours of your audience. This empowers your organisation to make informed, data-driven decisions and channels your resources in the most effective direction.
Qualitative research, learning what your customers really think through first-hand conversation
Statistics can be useful, but sometimes don’t go far enough. One-to-one conversations with real customers and buyers from your marketplace can uncover exciting insights about what people expect when visiting your website or using your app.
Our user research team at Illustrate Digital take a personal approach to learning about your audience, before analysing and presenting the results. This allows you to make powerful decisions that go beyond the realms of just web or app design and development.
EVOLVE methodology
Speak to us and we’ll tell you about our EVOLVE methodology that promotes growth through benchmark-defining principles developed by the British Design Council. Theory is one thing. Driving the right results in practice is another. That requires learning from interaction with real, unique users. That’s why we apply those fixed UX research principles in practical ways that map specific user and customer goals.
UX experts trusted by some of the UK's leading brands
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